Two days with Pode Bal group in Ponec Theatre
25th–26th August 2011
Ponec Theatre
Pode Bal
The Art stems from personal experience and at the same time, from the environment which surrounds the creator. Artistic creation makes it possible to affect this environment retrospectively, argue with it and develop a critical dialogue. To create an anti-environment without which all other environments would be invisible…
Why shall we employ contemporary communication strategies in independent creation? Current culture is more and more commercial-like as advertising does not reject its expressions, on contrary it uses its branches for its own sake. Avant-garde has always served as an experimental laboratory for mass and commercial culture.
Contemporary culture is permeated with advertising principles to such extent which makes it impossible to ignore them. If the Art or activist projects want to participate actively in the constantly ongoing social dialogue which formulates opinions and values, it has to take into account advertising principles too. The Art can either understand their dominant role and influence on artistic creation or make direct use of commercial mechanisms and strategies as a means of its own creation.
Workshop
Themes
- using commercial strategies of advertising and PR in the independent creation
- the role of media in contemporary art
- the role of a press release
- a media event
- mystification/ principle of making things impossible for tactical reasons
- demarketing
- installation in the public space
The workshop will be divided into two parts.
The first being a lecture on this topic, including several case studies focused on the work of Pode Bal. The lecture will be interpreted into English and is open to everybody who's interested.
Most of the workshop is dedicated to its interactive part in which the participants will be trying to work out their own projects. This part of the workshop is only in Czech has a limited capacity so it is necessary to make reservation.
In case you want to participate in the interactive part, please send your reservations to workshop@freshfilmfest.net until 24th August 2011, 5 pm.
The premises of the theatre offer Wi-Fi. It is recommended to bring your own PC for the interactive part.
Programme
Thursday 25th August 2011
- 10—12 am Lecture
- 1—3 pm Choosing the theme, confrontation of the first ideas, proposing the strategy and the way of putting it into effect
Friday 26th August 2011
- 10—12 am Brain storming and working on the concept, discussion on effectiveness and the target group, potential impact, comparison with similar projects from the past
- 1—3 pm Working on the projects
Pode Bal
The Czech group Pode Bal was founded in 1998 and their work grew out of a critique of visual communication. The group has re-policized the art scene, and has been significantly engaged in discussion centered around drugs and the law, parliamentary election, taboo problems related to the eviction of Germans after the Second World War, and the critique of art institutions. The group has realized many projects in public places and media. At the exhibition entitled Malík Urvi (a pun meaning literally Tear Off the Little Finger and implying Little Whores), portraits of well-known political, economic and cultural figures were exhibited together with publicly available information regarding their political career and collaboration with the secret police.
Jiří a Jana Ševčíkovi for East Art Map – A (Re)Construction of History of Art in Eastern Europe Projects
